Second-day hair
When speaking with Redken lead hairstylist Jorge Joao, we heard him saying we’re creating a disheveled, lived-in, model-off-duty look more than once, describing the second-day texture the Redken team was deliberately creating for some of the shows, including Helder Diego, Rudsak (with small Viking-like braids) and even Malorie Urbanovitch who pushed her limits a little bit, going for something with an almost-fourth day feel to the hair.



