{"id":113827,"date":"2018-07-19T15:49:37","date_gmt":"2018-07-19T19:49:37","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=113827"},"modified":"2018-07-19T16:23:25","modified_gmt":"2018-07-19T20:23:25","slug":"why-you-should-go-sulfate-free","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/why-you-should-go-sulfate-free\/","title":{"rendered":"Why You Should Go Sulfate-Free"},"content":{"rendered":"

The warrior of hair care, sulfate-free shampoo keeps your hair looking and feeling healthy, while protecting your blonde, brunette, black and red hues for maximum intensity and longevity. Here\u2019s why you need to add a sulfate-free shampoo into your daily routine.<\/p>\n

Is there anything more frustrating than having dull-looking locks and fast-fading hair colour? Especially when you\u2019ve gone to the hair salon for a fresh cut and highlights, a root touch-up, ombr\u00e9 stands or for the latest shade of chocolate brown. Or maybe, you\u2019ve DIY-coloured your hair yourself. Either way, you expect your pretty new hue to last, not swirl down the drain every time you lather, rinse, repeat. Well, there\u2019s a little product the hair pros recommend to improve the health of your hair and to prolong the life of your colour. It\u2019s sulfate-free shampoo and it cleans and nourishes each strand, while locking in your hair colour.<\/p>\n

What are sulfates in shampoo<\/strong>?<\/strong><\/p>\n

Sulfates are a chemical ingredient with a whole lot of foaming and lathering bang. Otherwise known as sodium lauryl sulfate and sodium laureth sulphate, sulfates in shampoo are cleansing agents that give your hair and scalp that great squeaky-clean feeling. Yet, sometimes they can strip your scalp and hair of its essential oils and its colour, making it feel dry, prone to breakage or split ends and look dull and flat with faded colour. If this sounds familiar, then sulfate-free shampoo is your hair\u2019s new best friend.<\/p>\n

Who can use a sulfate-free shampoo?<\/strong><\/p>\n

The short answer is anyone. But if you have a sensitive scalp, naturally dry, curly and coarse hair or damaged, highlighted or coloured hair, you\u2019ll definitely benefit from using a sulfate-free shampoo.<\/p>\n

Sulfates are totally safe to use but they may be too harsh for those with keratin- or colour-treated hair. Washing with a sulfate-based shampoo on a daily basis can potentially dry out already parched strands. Plus, it can cause your hard-earned hue, like actress Zendaya\u2019s deep red bob, model Chrissy Teigen\u2019s long strawberry layers and songbirds Selena Gomez and Kelly Clarkson\u2019s pretty blonde waves, to fade. Fast.<\/p>\n

What is the best sulfate-free shampoo for you?<\/strong><\/p>\n

The best way to choose the sulfate-free shampoo that\u2019s best suited for you is to base your product selection on your hair type and hair needs. That means checking the label on the bottle to make sure it states the benefits you require, such as volumizing, anti-fading, repairing or anti-frizz and that the formulation\u2019s ingredient list does not include sulfates.<\/p>\n

L\u2019Or\u00e9al sulfate-free shampoos do just that and they are available in a wide range of options, meeting your every hair demand.<\/p>\n