{"id":114974,"date":"2018-11-23T09:00:40","date_gmt":"2018-11-23T14:00:40","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=114974"},"modified":"2021-02-10T12:51:57","modified_gmt":"2021-02-10T17:51:57","slug":"product-of-the-week-loreal-professionnel-serieexpert-blondifier","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-loreal-professionnel-serieexpert-blondifier\/","title":{"rendered":"Product Of The Week: L\u2019Or\u00e9al Professionnel S\u00e9rieExpert Blondifier"},"content":{"rendered":"<p><strong>Adriana Ermter spent hours in the shower washing in cool blonde-enhancing haircare line to find the best one so you don\u2019t have to&#8230;<\/strong><\/p>\n<p>I love a good blonde-enhancing shampoo and conditioner. Which is why I\u2019m constantly in the shower, test-driving the next latest and greatest highlights-saving hair care. Picking the right products may seem like a no-brainer and I\u2019m the first to admit it kind of is, but only if my sole goal is to match the bottle label with my hair shade. But it\u2019s not. There\u2019s a method to my madness. I don\u2019t just want pretty, pale locks; I also want healthy, shiny and thick-looking hair, you know, like Georgia May Jagger or Reese Witherspoon.<\/p>\n<p>Thing is, my hair has been there and done that, starting with the first of waaay too many home perms when I was six. The years that followed were a sea of DIY all-over blonde hair colour, in-salon perms, in-salon highlights, hot rollers and hair dryers\u2014all with a healthy dose of chlorine, courtesy of formerly being a competitive synchronized swimmer. So while the chemical curls have been safely stuffed in my back pocket, my thin and fine hair still needs damage control.<\/p>\n<p>L\u2019Or\u00e9al Professionnel S\u00e9rieExpert Blondifier colour-saving quartet is the fix. And if you\u2019re anything like me and I think you think you are\u2014rumour has it that 23 per cent of Canadian women are blonde, while 50 per pent of all salon-generated colour is Elle Woods-inspired\u2014you\u2019re going to want to try it. Complete with a shampoo, conditioner, mask and gloss formulated with the Brazilian antioxidant a\u00e7ai polyphenol, the dark purple berry-infused line not only helps stop brassy, yellow hues and fading, it also works to hydrate and smooth my hair\u2019s cuticle, saving it from breaking and leaving it soft, shiny and easy to comb through when its wet. It\u2019s worth the double-digit price tags too, because now I\u2019m only popping into my salon for quarterly highlights, instead of my regular half dozen.<\/p>\n<p>L\u2019Or\u00e9al Professionnel S\u00e9rieExpert Blondifier Cool Shampoo, Conditioner, Mask and Gloss, from $26 each, available at hair salons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adriana Ermter spent hours in the shower washing in cool blonde-enhancing haircare line to find the best one so you don\u2019t have to&#8230; I love a good blonde-enhancing shampoo and conditioner. Which is why I\u2019m constantly in the shower, test-driving the next latest and greatest highlights-saving hair care. Picking the right products may seem like [&hellip;]<\/p>\n","protected":false},"author":84351,"featured_media":117800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585,83791],"tags":[76770,83411,83292,81720],"class_list":["post-114974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-product-of-the-week","tag-healthy-sauces","tag-product-of-the-week","tag-top-story","tag-topstory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Of The Week: L\u2019Or\u00e9al Professionnel S\u00e9rieExpert Blondifier - 29Secrets<\/title>\n<meta name=\"description\" content=\"Adriana Ermter spent hours in the shower washing in cool blonde-enhancing haircare line to find the best one so you don\u2019t have to\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Of The Week: L\u2019Or\u00e9al Professionnel S\u00e9rieExpert Blondifier - 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