{"id":115387,"date":"2019-01-04T15:18:53","date_gmt":"2019-01-04T20:18:53","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=115387"},"modified":"2019-01-07T22:13:07","modified_gmt":"2019-01-08T03:13:07","slug":"fenty-beauty-is-launching-50-shades-of-concealer","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/fenty-beauty-is-launching-50-shades-of-concealer\/","title":{"rendered":"Fenty Beauty Is Launching 50 Shades Of Concealer"},"content":{"rendered":"<p>In 2017, Rihanna changed the game of the beauty industry with the debut \u2014 and massive success \u2014 of Fenty Beauty and its 40 groundbreaking shades of foundation. With inclusive beauty always at the forefront, the brand is now stepping it up with the launch of Pro Filt\u2019r Instant Retouch Concealer ($32) in 50 shades.<\/p>\n<p>As Fenty Beauty\u2019s first official concealer, the 50 shades are made to complement \u2014 not match \u2014 its corresponding <a href=\"https:\/\/www.sephora.com\/ca\/en\/product\/pro-filtr-soft-matte-longwear-foundation-P87985432?icid2=products%20grid:p87985432:product\" target=\"_blank\" rel=\"noopener\">Pro Filt\u2019r Foundation<\/a> ($42) number. As a true beauty guru, Rihanna felt that concealer was a category that needed an expanded shade range to cater to all makeup needs. To find your concealer shade start with your Fenty foundation shade number, and just move up or down as needed depending on what you want to conceal or highlight. Pretty easy, right? The concealers are formulated with a rich, creamy crease-proof liquid formula that offers a soft matte finish to transform the look under eyes, blemishes and hyperpigmentation.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BsGwUa1APHc\/\">https:\/\/www.instagram.com\/p\/BsGwUa1APHc\/<\/a><\/p>\n<p>As if concealer wasn\u2019t enough, we\u2019ve got more exciting news! \u00a0The brand has also announced that they will be adding 10 more unique shades (specifically created by Rihanna, BTW) of <a href=\"https:\/\/www.sephora.com\/ca\/en\/product\/pro-filtr-soft-matte-longwear-foundation-P87985432?icid2=products%20grid:p87985432:product\" target=\"_blank\" rel=\"noopener\">Pro Filt\u2019r Foundation<\/a> ($42). Bringing the total to 50 shades of foundation (!).<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BsNEJMogCkS\/\">https:\/\/www.instagram.com\/p\/BsNEJMogCkS\/<\/a><\/p>\n<p>In addition to the 50 shades, Fenty Beauty is also introducing Pro Filt\u2019r instant Retouch Setting Powder ($40) in eight versatile shades. The new powder is designed to seamlessly melt into the skin and set makeup without a trace of cakiness.<\/p>\n<p>The Fenty Beauty launches will be available at <a href=\"https:\/\/www.sephora.com\/ca\/en\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a> and <a href=\"https:\/\/www.fentybeauty.com\" target=\"_blank\" rel=\"noopener\">Fentybeauty.com<\/a> as of January 11.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2017, Rihanna changed the game of the beauty industry with the debut \u2014 and massive success \u2014 of Fenty Beauty and its 40 groundbreaking shades of foundation. With inclusive beauty always at the forefront, the brand is now stepping it up with the launch of Pro Filt\u2019r Instant Retouch Concealer ($32) in 50 shades. [&hellip;]<\/p>\n","protected":false},"author":84335,"featured_media":115398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585],"tags":[83221,65328,83292,81720],"class_list":["post-115387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-fenty-beauty","tag-rihanna","tag-top-story","tag-topstory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fenty Beauty Is Launching 50 Shades Of Concealer - 29Secrets<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fenty Beauty Is Launching 50 Shades Of Concealer - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"In 2017, Rihanna changed the game of the beauty industry with the debut \u2014 and massive success \u2014 of Fenty Beauty and its 40 groundbreaking shades of foundation. 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