{"id":115523,"date":"2019-01-21T14:25:20","date_gmt":"2019-01-21T19:25:20","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=115523"},"modified":"2019-01-21T14:57:32","modified_gmt":"2019-01-21T19:57:32","slug":"deceim-founder-brandon-truaxe-has-died-at-40","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/deceim-founder-brandon-truaxe-has-died-at-40\/","title":{"rendered":"Deceim Founder Brandon Truaxe Has Died At 40"},"content":{"rendered":"\n<p>Brandon Truaxe,  the\u00a0founder and former co-CEO of the beloved skin-care brand Deciem and The Ordinary, has died, according to an internal email circulated at Deciem. Truaxe was 40 years old.<\/p>\n\n\n\n<p>Acting CEO Nicola Kilner circulated an email to Deciem employees on Monday that said Truaxe passed away over the weekend and directed offices and warehouses and stores to close for the day.<\/p>\n\n\n\n<p><em>I can\u2019t believe I am typing these words. Brandon has passed away over the weekend. Heartbroken doesn\u2019t come close to how I, and how I know many of you will be feeling.<\/em><\/p>\n\n\n\n<p><em>All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder.<\/em><\/p>\n\n\n\n<p><em>We are all in disbelief and shock but I will be in touch again very soon.<\/em><\/p>\n\n\n\n<p><em>I love you all incredibly much, as did he. <\/em><\/p>\n\n\n\n<p><em>\u00a0<\/em>It has been a tumultuous year for the Toronto-based skin care brand. Truaxe\u2019s behavior started to become erratic in early 2018, when he started posting business announcements to the company\u2019s Instagram accounts. Est\u00e9e Lauder, a minority investor in the company, took legal action against Truaxe in October 2018 after he posted on Instagram that the company should immediately be shut down because of \u201cfinancial crimes\u201d he said had been committed.\u00a0He was removed from the business via Canadian judge shortly after. <\/p>\n\n\n\n<p>A December\u00a0<a rel=\"noreferrer noopener\" aria-label=\"report\u00a0by the\u00a0Financial Post (opens in a new tab)\" href=\"https:\/\/business.financialpost.com\/news\/retail-marketing\/the-inside-story-of-how-deciem-the-abnormal-beauty-company-lived-up-to-its-name\" target=\"_blank\">report\u00a0by the\u00a0<\/a><em><a rel=\"noreferrer noopener\" aria-label=\"report\u00a0by the\u00a0Financial Post (opens in a new tab)\" href=\"https:\/\/business.financialpost.com\/news\/retail-marketing\/the-inside-story-of-how-deciem-the-abnormal-beauty-company-lived-up-to-its-name\" target=\"_blank\">Financial Post<\/a><\/em>\u00a0revealed that Truaxe had been hospitalized under suspicion of mental health issues. Truaxe denied having been diagnosed with a mental illness, but did admit to using various drugs.<\/p>\n\n\n\n<p>The cause of death has not been disclosed.<\/p>\n\n\n\n<p>*We will update this developing story as more information becomes available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandon Truaxe, the\u00a0founder and former co-CEO of the beloved skin-care brand Deciem and The Ordinary, has died, according to an internal email circulated at Deciem. Truaxe was 40 years old. Acting CEO Nicola Kilner circulated an email to Deciem employees on Monday that said Truaxe passed away over the weekend and directed offices and warehouses [&hellip;]<\/p>\n","protected":false},"author":84355,"featured_media":115527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585],"tags":[82206,71569,83292,81720],"class_list":["post-115523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-deciem","tag-rip","tag-top-story","tag-topstory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deceim Founder Brandon Truaxe Has Died At 40 - 29Secrets<\/title>\n<meta name=\"description\" content=\"Brandon Truaxe, who served as Deceim&#039;s co-CEO until October of 2018, passed away over the weekend\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deceim Founder Brandon Truaxe Has Died At 40 - 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