{"id":116040,"date":"2019-03-08T09:00:20","date_gmt":"2019-03-08T14:00:20","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=116040"},"modified":"2021-02-10T12:50:15","modified_gmt":"2021-02-10T17:50:15","slug":"product-of-the-week-joico-defy-damage-hair-collection","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/","title":{"rendered":"Product Of The Week: Joico Defy Damage Hair Collection"},"content":{"rendered":"<p>I\u2019ve never been a hair model. Oh wait, that\u2019s a lie. Once I was, when I was 19 and I was dating my much older stylist who had just cropped my shoulder-length mop into a short and sassy Vidal Sassoon-style bob. Sure I was cute back then, but I\u2019m fairly certain I walked that particular runway courtesy of the dating rules. You know, when your man thinks you\u2019re the cat\u2019s meow and you don\u2019t contradict him so things happen that normally wouldn\u2019t.<\/p>\n<p>In full transparency, I don\u2019t have Sofia Vergara, Constance Wu or Blake Lively\u2019s thick and flowing model-worthy hair for the job. But I can achieve shiny-looking and healthy-feeling hair every time I use Joico\u2019s new Defy Damage haircare collection. (Proof is in the Instagram! <a href=\"https:\/\/www.instagram.com\/adrianaermter\/\" target=\"_blank\" rel=\"noopener noreferrer\">@AdrianaErmter<\/a>.)<\/p>\n<p>This is a bit of an anomaly for me. Typically, \u201chealing,\u201d \u201cdeep conditioning,\u201d hair \u201crepair\u201d products don\u2019t work, at least not on my hair. Their heavy formulations weigh my thin and fine strands down, leaving it limp and lifeless. And it\u2019s not my best look. But Joico\u2019s Protective Shampoo is gentle and sulphate-free, so while it removes dirt, hair product build up from dry shampoo (I use it virtually every day), mousse, styling cream and hairspray (okay, I use them every day too) and excess oil, it doesn\u2019t lift or break my hair cuticle or strip away my *cough,* natural, *cough,* blonde highlights.<\/p>\n<p>The Protective Conditioner and Masque are great too, working double time to repair my hair from all of the swimming, ponytail wearing, not brushing\/over brushing damage I continually inflict on it without so much as sending a sympathy card, while the Protective Shield spray helps seal my hair\u2019s cuticle to avoid frying it during my daily blow-dry sessions. Plus, there\u2019s the softness and shine. All of the products in the collection make my hair easy to run my fingers through and leave it glimmering shiny and new like in the mirror. Which I have to say has been very good for my inner wanna-be supermodel. I\u2019ll be doing a lot of hair tossing and flicking in RL.<\/p>\n<p><a href=\"https:\/\/en.joicocanada.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joico<\/a> Damage Defy Protective Haircare Collection, from approximately $25 each, is available now at select hair salons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve never been a hair model. Oh wait, that\u2019s a lie. Once I was, when I was 19 and I was dating my much older stylist who had just cropped my shoulder-length mop into a short and sassy Vidal Sassoon-style bob. Sure I was cute back then, but I\u2019m fairly certain I walked that particular [&hellip;]<\/p>\n","protected":false},"author":84351,"featured_media":117775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585,83791],"tags":[72233,83411,83292,81720],"class_list":["post-116040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-product-of-the-week","tag-volunteer","tag-product-of-the-week","tag-top-story","tag-topstory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Of The Week: Joico Defy Damage Hair Collection - 29Secrets<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Of The Week: Joico Defy Damage Hair Collection - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve never been a hair model. Oh wait, that\u2019s a lie. Once I was, when I was 19 and I was dating my much older stylist who had just cropped my shoulder-length mop into a short and sassy Vidal Sassoon-style bob. Sure I was cute back then, but I\u2019m fairly certain I walked that particular [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"29Secrets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/29Secrets\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-08T14:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-10T17:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2019\/03\/Product-Of-The-Week-Joico-Defy-Damage-Hair-Collection.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriana Ermter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@29secrets\" \/>\n<meta name=\"twitter:site\" content=\"@29secrets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Ermter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/\"},\"author\":{\"name\":\"Adriana Ermter\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/ff5b0dedfebdb3ebdc4ff730c7ed2025\"},\"headline\":\"Product Of The Week: Joico Defy Damage Hair Collection\",\"datePublished\":\"2019-03-08T14:00:20+00:00\",\"dateModified\":\"2021-02-10T17:50:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/\"},\"wordCount\":389,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2019\/03\/Product-Of-The-Week-Joico-Defy-Damage-Hair-Collection.jpg\",\"keywords\":[\"Joico\",\"Product Of The Week\",\"top story\",\"topstory\"],\"articleSection\":[\"Beauty\",\"Product Of The Week\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/product-of-the-week-joico-defy-damage-hair-collection\/\",\"name\":\"Product Of The Week: Joico Defy Damage Hair Collection - 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