{"id":116114,"date":"2019-03-18T09:00:00","date_gmt":"2019-03-18T13:00:00","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=116114"},"modified":"2019-03-05T11:54:47","modified_gmt":"2019-03-05T16:54:47","slug":"are-you-a-ride-or-die-beauty-babe","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/are-you-a-ride-or-die-beauty-babe\/","title":{"rendered":"Are You a Ride Or Die Beauty Babe?"},"content":{"rendered":"<p>Think about how often you weigh repeat purchasing the same cheek balm, body lotion, mousse or face cream against trying Captain Blankenship, Glossier, Drunk Elephant or Onomie\u2019s latest and greatest arrivals. There\u2019s too much launching, hitting virtual and RL shelves too often to not.<\/p>\n<p>Case in point, according to Zion Market Research, the global cosmetics products market was valued at around $532 billion US in 2017. When you consider that a lipstick can range between $2 and $45 and skincare can be as inexpensive as The Ordinary\u2019s Glycolic Acid 7% Toning Solution at $7.90 or as luxury as Guerlain Orchid\u00e9e Imp\u00e9riale The Cream at $520, that\u2019s a whole lot of math and choice. So is it truly even possible to be a ride or die the way your Grandmother was with Ponds and your Mom is with Avon in today\u2019s exploding beauty market?<\/p>\n<p>More importantly, how loyal do you go?<\/p>\n<p>Apparently very, the proof is in last year\u2019s stats. Research consultancy <a href=\"https:\/\/brandkeys.com\/\" target=\"_blank\" rel=\"noopener\">Brand Keys<\/a> says your hard earned loyalty is based in trust and with every year that your favourite brands meet your expectations they earn 25 per cent more of your trust, which equals more dollars in their cash register. So what does it take for you to keep coming back for more Burt\u2019s Bees Honey Lip Balm, Est\u00e9e Lauder DayWear BB Cr\u00e8me or Neutrogena Ultra Sheer Face Sunscreen? Privacy, security and brand transparency, clearly\u2014all the big and necessary factors in this digital, e-commerce age where our every want only takes a double click into a shopping cart and depending on if Canada Post is striking or not, about seven days to drop into your hands.<\/p>\n<p>As listed in Brands Key, 2019 Customer Loyalty Index, the top 15 brands you can\u2019t get enough of are Est\u00e9e Lauder, Shiseido, Chanel, Guerlain and Clinique in Luxury Cosmetics. L\u2019Or\u00e9al, Neutrogena, Maybelline, Sephora\/Covergirl and Revlon\/Mary Kay in Mass Market Cosmetics. And Chapstick, Burt\u2019s Bees, Carmex, Abreva and Blistex in Lip Balm.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think about how often you weigh repeat purchasing the same cheek balm, body lotion, mousse or face cream against trying Captain Blankenship, Glossier, Drunk Elephant or Onomie\u2019s latest and greatest arrivals. There\u2019s too much launching, hitting virtual and RL shelves too often to not. Case in point, according to Zion Market Research, the global cosmetics [&hellip;]<\/p>\n","protected":false},"author":84351,"featured_media":116115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585],"tags":[83292,81720],"class_list":["post-116114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-top-story","tag-topstory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You a Ride Or Die Beauty Babe? - 29Secrets<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You a Ride Or Die Beauty Babe? - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"Think about how often you weigh repeat purchasing the same cheek balm, body lotion, mousse or face cream against trying Captain Blankenship, Glossier, Drunk Elephant or Onomie\u2019s latest and greatest arrivals. 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