{"id":118802,"date":"2019-11-18T09:00:59","date_gmt":"2019-11-18T14:00:59","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=118802"},"modified":"2019-11-07T15:46:45","modified_gmt":"2019-11-07T20:46:45","slug":"healthy-hair-yes-you-do-care","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/healthy-hair-yes-you-do-care\/","title":{"rendered":"Healthy Hair? Yes, You do Care"},"content":{"rendered":"<p>Hair envy. You can deny until you die that you\u2019ve never had it, but we know better. Who hasn\u2019t coveted Demi Lovato\u2019s thick dark mane, Vanessa Hudgen\u2019s seemingly effortless style or Priyanka Chopra\u2019s lengthy waves? Or maybe you\u2019ve looked wistfully at Kristen Stewart\u2019s root-y blonde and tousled pixie cut and thought, if only I could go that short. Regardless of whichever direction your grass-is-always-greener gaze falls on, reality is no matter what hair-type your DNA dictated, you too can have pretty, healthy hair.<\/p>\n<p>The first step is looking in the mirror, accepting what you\u2019ve got up top, being grateful for it and telling yourself you\u2019re beautiful and you\u2019re worthy of healthy locks. Then, you need to select the right shampoo and conditioner to make it happen. Here\u2019s the hair advice you need to get started.<\/p>\n<p><strong>What you care about most when it comes to your hair<\/strong><br \/>\nIf you\u2019re like us, your hair concerns are largely dependent on your natural hair type. Is your hair too thick (sorry, but we know the fine-haired women reading this are rolling their eyes right now!), too thin, too frizzy, too limp, too curly, too straight&#8230; you get the idea. Because at the end of the day all any of us truly wants is to have fantastic, toss-worthy hair. Every. Single. Day.<\/p>\n<p>Sure it\u2019s a tall order, but according to Dr. Fraser Bell, the science insights leader for Nexxus hair care, it\u2019s also way more achievable than you may imagine. \u201cWomen want their hair to look great and feel great every day,\u201d he affirms. \u201cSo they need products that help them do this. For some this means a boost in moisture, others may need to deliver protein to the core of their hair to help replenish and restore its properties from within, some need strength or to protect their coloured hair and others want their style tamed with all-day long control.\u201d<\/p>\n<p><strong>How to choose the right products<\/strong><br \/>\nBasically this boils down to two things, identifying your hair goals, like volumizing thin strands, smoothing unruly curls and so on. Part two is all about selecting the shampoo and conditioner containing the ingredients to realize your goals. Since different ingredients can bring a range of benefits depending on your hair\u2019s needs, there is no one size fits all. As a result, hair companies label their packaging with words to easily describe the benefits their products can provide.<\/p>\n<p>These identifiers are straightforward with categories such as, for curly hair, for blonde hair, for coloured hair, for volume, for de-frizzing etc. All you have to do is choose the shampoo and conditioner with the right label. Yet for hair specialists like Nexxus, there\u2019s an important and additional step you need to take. You can defrizz all day long, but to ensure your hair looks its very best requires health-inducing ingredients. So within their variety of hair care categories, the scientists at Nexxus have infused each bottle with ingredients to create healthy hair as well\u2014all to better ensure you good hair days.<\/p>\n<p>\u201cIn the creation of our ProteinFusion blends for the new Keraphix collection we looked across the globe for inspiration in helping heal damaged hair,\u201d explains Dr. Bell. One such example was \u201cthe path that led us to the Huangluo Village in China, where the women of the village go to great lengths to preserve their hair and have discovered they can do this by frequently washing it in fermented rice water. We were in awe of this sacred centuries- old ritual and through our proteomic studies identified rice as containing key protein components that can be lost as hair becomes damaged. For this reason, we incorporated black rice into our Keraphix line, along with keratin protein and other essential nutrients.\u201d<\/p>\n<p><strong>The power of protein&#8230;<\/strong><br \/>\nWhile what you use in the shower will ideally give you the results you\u2019re seeking, when you add a healthy helping of protein into the mix to soften, hydrate and nourish your hair it amplifies your hair\u2019s condition and style. And when you consider what your hair is submitted to on a daily basis, such as exposure to wind, heat, cold, the sun\u2019s UVA (aging) and UVB (burning) rays, pollution, blow dryers, curling irons, flat irons, brushing too much, not brushing enough, chemicals from colour and highlights, there\u2019s not one head of hair out there that won\u2019t benefit.<\/p>\n<p>\u201cProteins are the building blocks of hair and many of hair\u2019s properties depend on the proteins present and their condition,\u201d explains Dr. Bell. \u201cAlthough the types of protein are largely the same person-to-person, their structural arrangement differs depending on ethnicity and hair type and everyday actions including heat-styling, colouring and UV exposure can affect hair\u2019s protein chemistry in different ways. This means specific formulas and combinations of active ingredients need be optimized for each hair type and condition.\u201d<\/p>\n<p><strong>&#8230;And why you need it in combination with your other haircare desires<\/strong><br \/>\nSure, hair damage happens to all of us differently. Your bae may be able to go days without washing or even brushing their hair, but the minute they step off a plane and into a humid climate like Barbados or Antigua, their hair is instantly heat and sun fried. Or maybe you can\u2019t go swimming because the pool\u2019s chlorine sucks all of the moisture from your locks making it brittle and breakable. Perhaps even, you\u2019ve changed your hair colour so frequently that your style is dull and frayed at the ends.<\/p>\n<p>\u201cDifferent damage affects hair\u2019s natural proteins in different ways, so it\u2019s important that different proteins and levels are used to address specific needs,\u201d says Dr. Bell. \u201cProteins can come in many sizes and shapes and can have very different compositions and properties, so the selection of the right protein is key to creating functional products for specific needs. Our proteomic insights help us identify the right protein blend and formula for each damage type to nourish, replenish and restore hair outside and in. So we have developed a range of four customized hair care solutions with specific protein blends for various hair need states, inclusive of Therappe &amp; Humectress, Keraphix, Colour Assure and Frizz Defy.\u201d<\/p>\n<p>The only thing these advancements in hair care can\u2019t guarantee is that your hair envy will fade away. Fine and thinned haired women will probably always look twice at Amandla Stenberg\u2019s cropped curls and sigh. Curly haired friends will dream of Olivia Culpo\u2019s sleek and smooth bob, while brunettes and redheads may wonder if they can pull off Camila Mendes\u2019 now blonde \u2019do. But that\u2019s okay. We\u2019re all human.<\/p>\n<p>Humans who now have great looking and healthy hair, that is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hair envy. You can deny until you die that you\u2019ve never had it, but we know better. Who hasn\u2019t coveted Demi Lovato\u2019s thick dark mane, Vanessa Hudgen\u2019s seemingly effortless style or Priyanka Chopra\u2019s lengthy waves? Or maybe you\u2019ve looked wistfully at Kristen Stewart\u2019s root-y blonde and tousled pixie cut and thought, if only I could [&hellip;]<\/p>\n","protected":false},"author":84351,"featured_media":118909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585],"tags":[83292,81720],"class_list":["post-118802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-top-story","tag-topstory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Healthy Hair? 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