{"id":54762,"date":"2013-07-23T16:03:15","date_gmt":"2013-07-23T16:03:15","guid":{"rendered":""},"modified":"2013-07-23T16:03:15","modified_gmt":"2013-07-23T16:03:15","slug":"cameron-diaz-new-artistic-director-pour-la-victoire","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/cameron-diaz-new-artistic-director-pour-la-victoire\/","title":{"rendered":"Cameron Diaz is the New Artistic Director for Pour La Victoire"},"content":{"rendered":"
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Cameron Diaz has joined Pour La Victoire as an Artistic Director. The actress said this is much different from a regular endorsement deal because she'll have an actual influence on the brand. <\/p>\n

"I don't do endorsements really. This is completely different," Diaz told WWD<\/a>. "Being influential in a brand and in its [advertising] campaigns interests me. I love fashion. It's a large part of my life. What I wear is looked at. It influences what other people wear because that's just the world we live in." <\/p>\n

Diaz actually owns a stake at PLV Studio Inc., the parent company of PLV and Kelsi Dagger, a lower priced accessories brand for teens and young twenty-somethings. However, Diaz will only have creative control as the higher ranged PLV.<\/p>\n

"Pour La Victoire gives me the opportunity to create something timeless, she said. "There's a lot I have to learn about the business. I'm interested in learning how collections are created. The world 'fun,' I want to say that it's going to be fun, but it's deeper than that." <\/p>\n

Diaz's role at PLV will have her involved in merchandising, marketing and advertising aspects of the company, as well as in their handbag and footwear collections. <\/p>\n

"Our target customer is 35 years old, she's affluent, she's polished casual," said CEO of PLV, Chris Nakatani. "Cameron is very accessible, very down-to-earth. She earns a lot of money but she likes to know what she's spending it on." <\/p>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The actress joins the footwear and accessories brand<\/p>\n","protected":false},"author":67430,"featured_media":80609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[66107,71543,76952,77499],"class_list":["post-54762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-cameron-diaz","tag-celebrity-fashion","tag-harpers-bazaar","tag-new-neutrals"],"acf":[],"yoast_head":"\nCameron Diaz is the New Artistic Director for Pour La Victoire - 29Secrets<\/title>\n<meta name=\"description\" content=\"Cameron Diaz makes her first big leap into fashion designing as an Artistic Director for Pour La Victoire.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cameron Diaz is the New Artistic Director for Pour La Victoire - 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