{"id":54946,"date":"2013-09-22T18:35:12","date_gmt":"2013-09-22T18:35:12","guid":{"rendered":""},"modified":"2013-09-22T18:35:12","modified_gmt":"2013-09-22T18:35:12","slug":"beauty-news-shiseido-unveils-new-skincare-line-millennials-mind","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/beauty-news-shiseido-unveils-new-skincare-line-millennials-mind\/","title":{"rendered":"Beauty News: Shiseido Unveils New Skincare Line with Millennials in Mind"},"content":{"rendered":"<div class=\"body\">\n<div>\n<p style=\"color: rgb(34, 34, 34); font-size: 13.333333969116211px;\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Generation_Y\">Millennials<\/a> may have come of age with iPhones and the Internet, but when it comes to quality skincare, 25-34 year olds have it rough. Face creams are often lacking in skin refining ingredients &#8211; and thus do little to slow the early signs of aging &#8211; or chock-full of chemicals and anti-aging actives, which may prove damaging to young and healthy skin. So, when it comes to getting glowing skin, what&#39;s a millenial to do?<\/p>\n<p style=\"color: rgb(34, 34, 34); font-size: 13.333333969116211px;\">Well, according to Japanese cult beauty brand Shiseido, skin can&#39;t function in absence of &quot;ibuki,&quot; or inner strength. In a perfect world, a millennial&#39;s complexion would be flawless, but the reality of a millennial&#39;s life in 2013 (and that of her skin) is much different: we live in a fast-paced era of now, now now, and the stress of a demanding schedule can lead to flare-ups, bouts of dry and oily skin and rough patches that even the grittiest scrub can&#39;t remedy.<\/p>\n<p style=\"color: rgb(34, 34, 34); font-size: 13.333333969116211px;\">Shiseido targets the skin issues most commonplace among millennials with its new skincare line <a href=\"http:\/\/www.shiseido.com\/ibuki\/skincare-ibuki,en_US,sc.html\">Ibuki<\/a>. Comprised of two cleansers, three moisturizers and an eye cream, Ibuki offers a range of options for the skincare-conscious consumer. Each product in the line is formulated to ward the skin against external aggressors like pollution, the sun and late nights at the office &#8211; all of which busy 20- and 30- somethings simply can&#39;t avoid.&nbsp;<\/p>\n<p style=\"color: rgb(34, 34, 34); font-size: 13.333333969116211px;\">Plus, the Ibuki line is Shiseido&#39;s most inexpensive offering by at least ten dollars a pop. Clearly, the skincare brand knows its way into a 20-something girl&#39;s heart, skin&nbsp;<em>and&nbsp;<\/em>wallet. Not too shabby, if you ask me.<\/p>\n<p style=\"color: rgb(34, 34, 34); font-size: 13.333333969116211px;\"><strong>What&#39;s in the line?&nbsp;<\/strong><\/p>\n<div>Shiseido<span class=\"Apple-tab-span\" style=\"white-space:pre\"> <\/span>Ibuki<span class=\"Apple-tab-span\" style=\"white-space:pre\"> <\/span>Gentle<span class=\"Apple-tab-span\" style=\"white-space:pre\"> <\/span>Cleanser,&nbsp;125ml, $25,&nbsp;<span style=\"line-height: 1.538em;\">Shiseido<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Ibuki<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Purifying<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Cleaner, 125ml, $35,&nbsp;<\/span><span style=\"line-height: 1.538em;\">Shiseido<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Ibuki<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Softening<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Concentrate, 75ml, $30,&nbsp;<\/span><span style=\"line-height: 1.538em;\">Shiseido<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Ibuki<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Refining<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Moisturizer, 75ml, $52,&nbsp;<\/span><span style=\"line-height: 1.538em;\">Shiseido<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Ibuki<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Refining<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Moisturizer<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Enriched, 50ml, $52,&nbsp;<\/span><span style=\"line-height: 1.538em;\">Shiseido<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Ibuki<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Protective<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Moisturizer<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">(SPF<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">15), 75ml, $52,&nbsp;<\/span><span style=\"line-height: 1.538em;\">Shiseido<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Ibuki<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Eye<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Correcting<\/span><span class=\"Apple-tab-span\" style=\"line-height: 1.538em; white-space: pre;\"> <\/span><span style=\"line-height: 1.538em;\">Cream (15ml), $45, <a href=\"http:\/\/www.shiseidocanada.com\" target=\"_blank\">shiseidocanada.com<\/a>.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"line-height: 1.538em;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/shiseido-ibuki-range.jpg\" style=\"width: 560px;\" \/><\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Calm flare-ups and ward against stressed skin with a new line made specifically for 20-somethings<\/p>\n","protected":false},"author":84238,"featured_media":75837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585],"tags":[77640,67735,77952,77953,77951,64912,75088,64908],"class_list":["post-54946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-lipliner","tag-romance-studies","tag-nailtini","tag-adjusting","tag-michelle-toma-olson","tag-moisturizer","tag-shiseido","tag-skincare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beauty News: Shiseido Unveils New Skincare Line with Millennials in Mind - 29Secrets<\/title>\n<meta name=\"description\" content=\"Shiseido unveils a new lines of cleansers, eye creams and moisturizers for the me-me-me generation.\" \/>\n<meta name=\"robots\" content=\"noindex, 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