{"id":55283,"date":"2013-12-23T22:18:13","date_gmt":"2013-12-23T22:18:13","guid":{"rendered":""},"modified":"2013-12-23T22:18:13","modified_gmt":"2013-12-23T22:18:13","slug":"alexa-chung-launch-her-own-label","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/","title":{"rendered":"Alexa Chung to Launch Her Own Label"},"content":{"rendered":"<div class=\"body\">\n<div>\n<p>Alright, Alexa Chung fans, you&#39;ve been granted your wish: the model-turned-author-turned-designer plans to launch her own label in 2014 &#8212; two years after her announcement that a label was in the cards.<\/p>\n<p>So what was the hold up? Well, according to <i>Vogue<\/i>, it&#39;s not exactly like she&#39;s been sitting around. In addition to being a personality on&nbsp;Fuse, she wrote her first book,&nbsp;<em>It<\/em>, and collaborated with Eyeko. On top of that, she also fronted campaigns for L&#39;Oreal, Lacoste, and Superga &#8212; so yes, girlfriend&#39;s been busy.<\/p>\n<p>&quot;I need some time to think about it!&quot; Chung said to Fashionista about her upcoming label. &quot;[2014&#39;s] going to be the first opportunity where I haven&#39;t had a nine-to-five job . . . I&#39;ve been doing Eyeko, I wrote a book, I did Fuse every day, and various other design gigs and DJing. So this will be the first time to actually sort of sit down and think about it.&quot;<\/p>\n<p>Chung will be leaving Fuse on Thursday, according to the rest of her interview &#8212; as well as her intention not to include cats in the collection, or high-rise leotars ala Miley Cyrus. But she&#39;s already unphased by haters &#8212; thanks to any negative reviews she&#39;s gotten on her book.<\/p>\n<p>&quot;Everything&#39;s subjective,&quot; she said. &quot;So you kind of have to go into it with the spirit of knowing that you can&#39;t please everyone &#8212; so you just have to please yourself.&quot;<\/p>\n<p>Obviously we&#39;re looking forward to seeing what she creates.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The countdown to 2014 begins<\/p>\n","protected":false},"author":67426,"featured_media":77425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[65309,66190,68376,67824],"class_list":["post-55283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-65309","tag-alexa-chung","tag-motivation","tag-halftime-show"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexa Chung to Launch Her Own Label - 29Secrets<\/title>\n<meta name=\"description\" content=\"Alexa Chung to launch her own line in 2014\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexa Chung to Launch Her Own Label - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"Alexa Chung to launch her own line in 2014\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/\" \/>\n<meta property=\"og:site_name\" content=\"29Secrets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/29Secrets\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-23T22:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa%20chung_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne T. Donahue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/annetdonahue\" \/>\n<meta name=\"twitter:site\" content=\"@29secrets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne T. Donahue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/\"},\"author\":{\"name\":\"Anne T. Donahue\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39\"},\"headline\":\"Alexa Chung to Launch Her Own Label\",\"datePublished\":\"2013-12-23T22:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/\"},\"wordCount\":272,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg\",\"keywords\":[\"2014\",\"Alexa Chung\",\"fashionista\",\"line\"],\"articleSection\":[\"Daily Whisper\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/\",\"name\":\"Alexa Chung to Launch Her Own Label - 29Secrets\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg\",\"datePublished\":\"2013-12-23T22:18:13+00:00\",\"description\":\"Alexa Chung to launch her own line in 2014\",\"breadcrumb\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg\",\"width\":600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digiblocks.ca\/29secrets\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alexa Chung to Launch Her Own Label\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#website\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/\",\"name\":\"29Secrets\",\"description\":\"Dating Advice, Beauty Secrets and Fashion Trends\",\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digiblocks.ca\/29secrets\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\",\"name\":\"Maple Media Ltd.\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png\",\"width\":320,\"height\":134,\"caption\":\"Maple Media Ltd.\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/29Secrets\",\"https:\/\/x.com\/29secrets\",\"http:\/\/instagram.com\/29secrets\",\"http:\/\/pinterest.com\/29secrets\",\"http:\/\/youtube.com\/29secretstv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39\",\"name\":\"Anne T. Donahue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg\",\"caption\":\"Anne T. Donahue\"},\"description\":\"ANNE T. DONAHUE is the author of Nobody Cares: Essays and a writer who spends too much time romanticizing the nineties. She lives in Cambridge, Ontario where her favourite pastime is trying to befriend the neighbourhood cats and asking her own if he's a baby. (He is.) On top of this, she also writes for outlets such as the Globe &amp; Mail, CBC, and whoever asks nicely.\",\"sameAs\":[\"https:\/\/www.instagram.com\/annetdonahue\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/annetdonahue\"],\"url\":\"https:\/\/digiblocks.ca\/29secrets\/author\/anne-t-donahue\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alexa Chung to Launch Her Own Label - 29Secrets","description":"Alexa Chung to launch her own line in 2014","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Alexa Chung to Launch Her Own Label - 29Secrets","og_description":"Alexa Chung to launch her own line in 2014","og_url":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/","og_site_name":"29Secrets","article_publisher":"https:\/\/www.facebook.com\/29Secrets","article_published_time":"2013-12-23T22:18:13+00:00","og_image":[{"width":600,"height":800,"url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg","type":"image\/jpeg"}],"author":"Anne T. Donahue","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/annetdonahue","twitter_site":"@29secrets","twitter_misc":{"Written by":"Anne T. Donahue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#article","isPartOf":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/"},"author":{"name":"Anne T. Donahue","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39"},"headline":"Alexa Chung to Launch Her Own Label","datePublished":"2013-12-23T22:18:13+00:00","mainEntityOfPage":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/"},"wordCount":272,"commentCount":3,"publisher":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#organization"},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage"},"thumbnailUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg","keywords":["2014","Alexa Chung","fashionista","line"],"articleSection":["Daily Whisper"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/","url":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/","name":"Alexa Chung to Launch Her Own Label - 29Secrets","isPartOf":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage"},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage"},"thumbnailUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg","datePublished":"2013-12-23T22:18:13+00:00","description":"Alexa Chung to launch her own line in 2014","breadcrumb":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#primaryimage","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/alexa chung_1.jpg","width":600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/alexa-chung-launch-her-own-label\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digiblocks.ca\/29secrets\/"},{"@type":"ListItem","position":2,"name":"Alexa Chung to Launch Her Own Label"}]},{"@type":"WebSite","@id":"https:\/\/digiblocks.ca\/29secrets\/#website","url":"https:\/\/digiblocks.ca\/29secrets\/","name":"29Secrets","description":"Dating Advice, Beauty Secrets and Fashion Trends","publisher":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digiblocks.ca\/29secrets\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digiblocks.ca\/29secrets\/#organization","name":"Maple Media Ltd.","url":"https:\/\/digiblocks.ca\/29secrets\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png","width":320,"height":134,"caption":"Maple Media Ltd."},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/29Secrets","https:\/\/x.com\/29secrets","http:\/\/instagram.com\/29secrets","http:\/\/pinterest.com\/29secrets","http:\/\/youtube.com\/29secretstv"]},{"@type":"Person","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39","name":"Anne T. Donahue","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/image\/","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg","caption":"Anne T. Donahue"},"description":"ANNE T. DONAHUE is the author of Nobody Cares: Essays and a writer who spends too much time romanticizing the nineties. She lives in Cambridge, Ontario where her favourite pastime is trying to befriend the neighbourhood cats and asking her own if he's a baby. (He is.) On top of this, she also writes for outlets such as the Globe &amp; Mail, CBC, and whoever asks nicely.","sameAs":["https:\/\/www.instagram.com\/annetdonahue\/","https:\/\/x.com\/https:\/\/twitter.com\/annetdonahue"],"url":"https:\/\/digiblocks.ca\/29secrets\/author\/anne-t-donahue\/"}]}},"_links":{"self":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts\/55283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/users\/67426"}],"replies":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/comments?post=55283"}],"version-history":[{"count":0,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts\/55283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/media\/77425"}],"wp:attachment":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/media?parent=55283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/categories?post=55283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/tags?post=55283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}