{"id":55308,"date":"2014-01-06T15:44:39","date_gmt":"2014-01-06T15:44:39","guid":{"rendered":""},"modified":"2014-01-06T15:44:39","modified_gmt":"2014-01-06T15:44:39","slug":"what-do-david-beckham-hm-super-bowl-have-common","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/what-do-david-beckham-hm-super-bowl-have-common\/","title":{"rendered":"What Do David Beckham, H&#038;M &#038; the Super Bowl Have in Common?"},"content":{"rendered":"<div class=\"body\">\n<div>\n<p>&#8230;Well, David Beckham is will be playing in the Super Bowl wearing H&amp;M, of course! Well, no. Not at all.<\/p>\n<p>However, football fan or not, you may want to tune into the event anyway since it&#39;s just been announced that David Beckham will be in a 30-second H&amp;M commercial that will air during the game. (You know, the game renowned not just for its outcome, but for the commercials most of us will never see again.)<\/p>\n<p>Don&#39;t expect just gratuitous shots of David Beckham walking around wearing clothes &#8212; the soccer star will be playing second fiddle to H&amp;M&#39;s Bodywear collection and the ad itself, which &quot;will be the first ad ever in which viewers will be able to shop featured pieces directly from their TVs.&quot;<\/p>\n<p>Say whaaaaat?&nbsp;<\/p>\n<p>Yes, the chain is reportedly pioneering &quot;t-commerce&quot; technology from Delivery Agent. And only those watching the Super Bowl on Samsung Smart TVs can actually reap the benefits. (So, yeah, 90% of us are probably out of luck there.)<\/p>\n<p>Meanwhile, H&amp;M&#39;s Boydwear is available now (after launching in 2012), so you could always just buy it and sit in front of your TV on game day shouting, &quot;Beat you to it! Beat you to it!&quot; to show everyone how powerful you really are.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Revolutionary advertising!<\/p>\n","protected":false},"author":67426,"featured_media":77549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[65660,78774,78773],"class_list":["post-55308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-david-beckham","tag-vogue-paris","tag-red-0"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Do David Beckham, H&amp;M &amp; the Super Bowl Have in Common? - 29Secrets<\/title>\n<meta name=\"description\" content=\"David Beckham helps H&amp;M debut t-commerce technology\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do David Beckham, H&amp;M &amp; the Super Bowl Have in Common? - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"David Beckham helps H&amp;M debut t-commerce technology\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/what-do-david-beckham-hm-super-bowl-have-common\/\" \/>\n<meta property=\"og:site_name\" content=\"29Secrets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/29Secrets\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-06T15:44:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/david%20beckham.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne T. 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