{"id":55365,"date":"2014-01-21T17:09:08","date_gmt":"2014-01-21T17:09:08","guid":{"rendered":""},"modified":"2014-01-21T17:09:08","modified_gmt":"2014-01-21T17:09:08","slug":"carrie-underwood-almays-new-brand-ambassador","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/","title":{"rendered":"Carrie Underwood is Almay’s New Brand Ambassador"},"content":{"rendered":"
\n
\n

It's a big day for Almay: the company has just announced Carrie Underwood's new place as Global Brand Ambassador, which goes hand in hand with their new buzzword: "relatability."<\/p>\n

"Carrie embraces Almay's approach to beauty and products," said Julia Goldin, Global Chief Marketing Officer, Revlon Inc. "Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand."<\/p>\n

Underwood will represent the full Almay range, and will also appear in global multimedia campaigns, with her first one launching this week (which will focus on her style and personality).<\/p>\n

"Honestly, I could never be associated with a company I didn't believe in," announced the singer. "I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion — whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped-up 'date-night' smokey eye.'"<\/p>\n

You can also check out behind-the-scenes extras of Underwood's commercials on Almay's official site, and gear up for the release of the brand's 2014 product line — of which Carrie will also be the spokesperson for.<\/p>\n

Here's to relatability and campaigns championing realness!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Almay’s new mantra: “relatability”<\/p>\n","protected":false},"author":67426,"featured_media":77813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[68828,65714],"class_list":["post-55365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-almay","tag-carrie-underwood"],"acf":[],"yoast_head":"\nCarrie Underwood is Almay's New Brand Ambassador - 29Secrets<\/title>\n<meta name=\"description\" content=\"Carrie Underwood is Almay's brand ambassador\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrie Underwood is Almay's New Brand Ambassador - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"Carrie Underwood is Almay's brand ambassador\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"29Secrets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/29Secrets\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-21T17:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie%20underwood_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne T. Donahue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/annetdonahue\" \/>\n<meta name=\"twitter:site\" content=\"@29secrets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne T. Donahue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/\"},\"author\":{\"name\":\"Anne T. Donahue\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39\"},\"headline\":\"Carrie Underwood is Almay’s New Brand Ambassador\",\"datePublished\":\"2014-01-21T17:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/\"},\"wordCount\":294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg\",\"keywords\":[\"Almay\",\"Carrie Underwood\"],\"articleSection\":[\"Daily Whisper\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/\",\"name\":\"Carrie Underwood is Almay's New Brand Ambassador - 29Secrets\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg\",\"datePublished\":\"2014-01-21T17:09:08+00:00\",\"description\":\"Carrie Underwood is Almay's brand ambassador\",\"breadcrumb\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg\",\"width\":600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digiblocks.ca\/29secrets\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Carrie Underwood is Almay’s New Brand Ambassador\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#website\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/\",\"name\":\"29Secrets\",\"description\":\"Dating Advice, Beauty Secrets and Fashion Trends\",\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digiblocks.ca\/29secrets\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\",\"name\":\"Maple Media Ltd.\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png\",\"width\":320,\"height\":134,\"caption\":\"Maple Media Ltd.\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/29Secrets\",\"https:\/\/x.com\/29secrets\",\"http:\/\/instagram.com\/29secrets\",\"http:\/\/pinterest.com\/29secrets\",\"http:\/\/youtube.com\/29secretstv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39\",\"name\":\"Anne T. Donahue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg\",\"caption\":\"Anne T. Donahue\"},\"description\":\"ANNE T. DONAHUE is the author of Nobody Cares: Essays and a writer who spends too much time romanticizing the nineties. She lives in Cambridge, Ontario where her favourite pastime is trying to befriend the neighbourhood cats and asking her own if he's a baby. (He is.) On top of this, she also writes for outlets such as the Globe & Mail, CBC, and whoever asks nicely.\",\"sameAs\":[\"https:\/\/www.instagram.com\/annetdonahue\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/annetdonahue\"],\"url\":\"https:\/\/digiblocks.ca\/29secrets\/author\/anne-t-donahue\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carrie Underwood is Almay's New Brand Ambassador - 29Secrets","description":"Carrie Underwood is Almay's brand ambassador","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Carrie Underwood is Almay's New Brand Ambassador - 29Secrets","og_description":"Carrie Underwood is Almay's brand ambassador","og_url":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/","og_site_name":"29Secrets","article_publisher":"https:\/\/www.facebook.com\/29Secrets","article_published_time":"2014-01-21T17:09:08+00:00","og_image":[{"width":600,"height":800,"url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg","type":"image\/jpeg"}],"author":"Anne T. Donahue","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/annetdonahue","twitter_site":"@29secrets","twitter_misc":{"Written by":"Anne T. Donahue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#article","isPartOf":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/"},"author":{"name":"Anne T. Donahue","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39"},"headline":"Carrie Underwood is Almay’s New Brand Ambassador","datePublished":"2014-01-21T17:09:08+00:00","mainEntityOfPage":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/"},"wordCount":294,"commentCount":0,"publisher":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#organization"},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg","keywords":["Almay","Carrie Underwood"],"articleSection":["Daily Whisper"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/","url":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/","name":"Carrie Underwood is Almay's New Brand Ambassador - 29Secrets","isPartOf":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage"},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg","datePublished":"2014-01-21T17:09:08+00:00","description":"Carrie Underwood is Almay's brand ambassador","breadcrumb":{"@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#primaryimage","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/carrie underwood_0.jpg","width":600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/carrie-underwood-almays-new-brand-ambassador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digiblocks.ca\/29secrets\/"},{"@type":"ListItem","position":2,"name":"Carrie Underwood is Almay’s New Brand Ambassador"}]},{"@type":"WebSite","@id":"https:\/\/digiblocks.ca\/29secrets\/#website","url":"https:\/\/digiblocks.ca\/29secrets\/","name":"29Secrets","description":"Dating Advice, Beauty Secrets and Fashion Trends","publisher":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digiblocks.ca\/29secrets\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digiblocks.ca\/29secrets\/#organization","name":"Maple Media Ltd.","url":"https:\/\/digiblocks.ca\/29secrets\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png","width":320,"height":134,"caption":"Maple Media Ltd."},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/29Secrets","https:\/\/x.com\/29secrets","http:\/\/instagram.com\/29secrets","http:\/\/pinterest.com\/29secrets","http:\/\/youtube.com\/29secretstv"]},{"@type":"Person","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/f32cc7765adcd72e9b6b40c94d96fc39","name":"Anne T. Donahue","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/image\/","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2022\/03\/29Secrets-Author-Anne-T-Donahue-100x100.jpg","caption":"Anne T. Donahue"},"description":"ANNE T. DONAHUE is the author of Nobody Cares: Essays and a writer who spends too much time romanticizing the nineties. She lives in Cambridge, Ontario where her favourite pastime is trying to befriend the neighbourhood cats and asking her own if he's a baby. (He is.) On top of this, she also writes for outlets such as the Globe & Mail, CBC, and whoever asks nicely.","sameAs":["https:\/\/www.instagram.com\/annetdonahue\/","https:\/\/x.com\/https:\/\/twitter.com\/annetdonahue"],"url":"https:\/\/digiblocks.ca\/29secrets\/author\/anne-t-donahue\/"}]}},"_links":{"self":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts\/55365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/users\/67426"}],"replies":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/comments?post=55365"}],"version-history":[{"count":0,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts\/55365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/media\/77813"}],"wp:attachment":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/media?parent=55365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/categories?post=55365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/tags?post=55365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}