{"id":55753,"date":"2014-05-15T14:00:42","date_gmt":"2014-05-15T14:00:42","guid":{"rendered":""},"modified":"2014-05-15T14:00:42","modified_gmt":"2014-05-15T14:00:42","slug":"row-finally-opens-its-first-store","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/row-finally-opens-its-first-store\/","title":{"rendered":"The Row Finally Opens Its First Store"},"content":{"rendered":"
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Mary-Kate and Ashley Olsen have finally opened the first store for The Row. After eight years in business, its definitely time. <\/p>\n

The store is located on Melrose Place in Los Angeles, in a space that used to house a hair salon the sisters would visit when they were ten-years-old. And, the space is definitely keeping up with The Row's style. The design is minimalist, clean, and can barely be seen from the street. It also has a swimming pool, because why not? <\/p>\n

“We’ve always wanted our own store; it’s always been part of the plan,” Mary-Kate told<\/a> WWD<\/em>. “It was a toss-up between New York and L.A., and when this space became available, we jumped on it. It used to be a hair salon, and my sister and I used to come here, so we were very aware of the space.”<\/p>\n

The <\/span>Olsens say they won't be making a huge deal of the opening with a big party. They want the opening of the flagship to be quiet, so they can make sure their first retail location is done right. <\/span><\/p>\n

“It was important to us to open up our doors quietly,” said Ashley. “We’re not going to have a party or anything; we want to make sure it’s set up properly, merchandised properly, that things are working. Maybe in a month or so we’ll do a dinner. For now, we just want to be open and get feedback from people close to us. We’ve always been one T-shirt at a time, one hire at a time. We still run our business that way. We take on what the company can handle, when it can handle it. This is not a fast-fashion brand, and I think it’s important to allow time to exist and grow the way it grows naturally.”<\/p>\n

The store itself will not be a traditional store where you can buy all of the brand's pieces. Because the brand sells its items through wholesale channels, the flagship will act as a showroom for The Row's full collection and will showcase upcoming capsule collections. The first capsule collection is said to arrive in two weeks.<\/p>\n

And that's not all for The Row. Mary-Kate told WWD<\/em> that they are going to expand the company into a lifestyle brand, with footwear and menswear collections in the works. <\/p>\n

The Row's first retail location opened its doors earlier this week in Los Angeles. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Olsen twins are expanding their enterprise<\/p>\n","protected":false},"author":67430,"featured_media":79749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[65101,67273,65099,69381,65392,70754],"class_list":["post-55753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-ashley-olsen","tag-mary-kate-olsen-0","tag-olsen-twins-0","tag-creeping","tag-shopping","tag-row"],"acf":[],"yoast_head":"\nThe Row Finally Opens Its First Store - 29Secrets<\/title>\n<meta name=\"description\" content=\"The Row finally gets it's first retail location on Melrose Place in Los Angeles.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Row Finally Opens Its First Store - 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