{"id":56052,"date":"2014-08-20T13:15:25","date_gmt":"2014-08-20T13:15:25","guid":{"rendered":""},"modified":"2014-08-20T13:15:25","modified_gmt":"2014-08-20T13:15:25","slug":"gap-urges-women-be-themselves","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/gap-urges-women-be-themselves\/","title":{"rendered":"Gap Urges Women to Be Themselves"},"content":{"rendered":"<div class=\"body\">\n<div>\n<p>This fall, Gap wants you to . . . Dress Normal.<\/p>\n<p>No, but like, really. Their whole campaign? To be yourself. To dress in a way that makes you comfortable. To stop conforming to trends or expectations that aren&#39;t necessarily yours.<\/p>\n<p>Launching on September 2, the campaign is reportedly rooted in the same values usually aligned with the brand: &quot;individualism and the liberation that comes from confidently being your most authentic self.&quot;<\/p>\n<p>&quot;Finding your own version of &#39;Dress Normal&#39; is an art &#8212; my normal is different from your normal, and that&#39;s the essence of the campaign,&quot; said Seth Farbman, Gap Global Chief Marketing Officer. &quot;This fall, Gap celebrates dressing for yourself and finding those perfect items &#8212; a pair of jeans, a t-shirt &#8212; that make you feel confident to be your most authentic self.&quot;<\/p>\n<p>And SPEAKING of authentic selves *flips hair casually,&quot; Gap has enlisted some A-lister to uphold the company&#39;s mantra: Anjelica Huston, Elisabeth Moss, Michael K. Williams, Jena Malone, and Zosia Mamet are fronting the campaign this season, making this the coolest round-up of any brand, ever, by far. (Like, according to me. Don&#39;t fight me on this.) The best part? Gap commercials are coming back, too. And yes, I will personally freak out if they re-enact &quot;Mellow Yellow&quot; which I know they won&#39;t, but shh.<\/p>\n<p>&quot;We were inspired by the bold and honest spirit of the millenial generation; their authenticity is what makes them stand apart in today&#39;s complex world,&quot; said Gap Global President Stephen Sunnucks. &quot;Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone&#39;s personal style.&quot;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/Anjelica-Michael1.jpg\" style=\"width: 580px; height: 388px;\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/Elisabeth1.jpg\" style=\"width: 580px; height: 373px;\" \/><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating the convention of dressing normal<\/p>\n","protected":false},"author":67426,"featured_media":81003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[80064,66806],"class_list":["post-56052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-playboy-magazine","tag-gap"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gap Urges Women to Be Themselves - 29Secrets<\/title>\n<meta name=\"description\" content=\"This season, Gap wants you to Dress Normal. 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