{"id":56156,"date":"2014-09-24T14:35:38","date_gmt":"2014-09-24T14:35:38","guid":{"rendered":""},"modified":"2014-09-24T14:35:38","modified_gmt":"2014-09-24T14:35:38","slug":"lise-watier-teams-youtube-star-alexandra-larouche","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/lise-watier-teams-youtube-star-alexandra-larouche\/","title":{"rendered":"Lise Watier Teams Up With YouTube Star Alexandra Larouche"},"content":{"rendered":"
\n
\n

Well here's something you don't see\/hear about everyday: Lise Watier has enlisted YouTube star Alexandra Larouche — star of Alex Fashion Beauty — to be their artistic director for a new collection.<\/p>\n

The 22-year-old Lac-St-Jean native will mastermind Collection Alex after winning the Lise Watier Something Sweet ambassador online contest last year. (And rightfully so: girlfriend has over 100 800 YouTube subscribers, her tutorials have racked up 7 million hits, and she has 35 000 Instagram followers, too — all only since 2010.) The collection will be modelled after her own image, and she's been a part of the creative process every step of the way — along with experts like international makeup artist David Vincent, of course.<\/p>\n

Larouche's aim? To develop a line of luminous, natural collection that would appeal to both young girls and adults (and she chose colours based on the needs of her audience). And she did: Rouge Fondant Supreme ($24) is a hydrating lip balm in a pink-tinted nude shade, the Duo Blush & Glow ($29) works to enhance cheeks via natural matte-finish in a rose hue and golden illuminating powder, and her Quatuor Eyeshadow Quartet ($33) includes tones like white gold, rose, plum, and taupe. <\/p>\n

"I wanted to offer a selection of eyeshadows in neutral shades that would be easy to wear every day," explained Larouche. "I also imagined a palette that would work with all eye colours and suit women of every age."<\/p>\n

You can buy the collection online<\/a> — and score a sweet cell phone case while you're at it (if you buy everything at the same time). Canadian beauty lines say whaaaaat. Congratulations to us all. <\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Alex Fashion Beauty moves from YouTube to IRL<\/p>\n","protected":false},"author":67426,"featured_media":81549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[80205,64865,80204,65079,65813],"class_list":["post-56156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-expression","tag-beauty","tag-clinton","tag-makeup","tag-youtube"],"acf":[],"yoast_head":"\nLise Watier Teams Up With YouTube Star Alexandra Larouche - 29Secrets<\/title>\n<meta name=\"description\" content=\"Lise Watier teams up with YouTube beauty star Alexandra Larouche\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lise Watier Teams Up With YouTube Star Alexandra Larouche - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"Lise Watier teams up with YouTube beauty star Alexandra Larouche\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/lise-watier-teams-youtube-star-alexandra-larouche\/\" \/>\n<meta property=\"og:site_name\" content=\"29Secrets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/29Secrets\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-24T14:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/lise%20watier.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne T. 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