{"id":56501,"date":"2015-02-02T17:20:36","date_gmt":"2015-02-02T22:20:36","guid":{"rendered":""},"modified":"2019-09-19T16:44:05","modified_gmt":"2019-09-19T20:44:05","slug":"what-matters-more-celebrities-or-labels","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/what-matters-more-celebrities-or-labels\/","title":{"rendered":"What Matters More: Celebrities or Labels?"},"content":{"rendered":"
\n
\n

According to Olivier Rousteing of Balmain, celebrities matter more than brands. And, well, duh.<\/p>\n

"When you look at the fashion brands, how many followers do they have?" he asked the Telegraph. "Balmain has 1.1 million. It's like 10 per cent of what [Kim Kardashian and Rosie Huntington-Whiteley has]. It shows you the power of the personality more than the power of the entire brand."<\/p>\n

Which is correct: labels are arguably becoming more and more reliant on celebrity culture than on being themselves to sustain relevency — espeically when you think about Balmain, and everything from Kim Kardashian's affinity for it, and Nicki Minaj's shout-out in "Anaconda." (They love Balmain, we love Balmain.) And the brand recognizes.<\/p>\n

"I keep Pierre Balmain in my mind because he loved strong women, women who have something to say," Rousteing continued. "All the French designers — Balmain, Poiret, Dior, Balenciaga — they believed in strong women. Their mothers were really important. In France, fashion has always been connected to the role of the woman. I keep in my mind the rules of French fashion."<\/p>\n

So who, to the Balmain house, does the best job of epitomizing said strong woman? Rihanna, obviously.<\/p>\n

"She has this aura, this charisma," explained Rousteing. "It's not only sexual. It's something else. She is like a new Grace Kelly, or a Madonna . . . This woman of the world who represents a new world."<\/p>\n

Balmain gets it. Now let's see a Rihanna-Balmain crossover collection, please.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Olivier Rousteing of Balmain on Kim K and Rihanna<\/p>\n","protected":false},"author":67426,"featured_media":82710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64593],"tags":[83613,78665,67727,64595,65328,64847,65224],"class_list":["post-56501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-whisper","tag-anne-t-donahue-musings","tag-michelle-wiliams","tag-pastels","tag-celebrity","tag-rihanna","tag-style","tag-trends"],"acf":[],"yoast_head":"\nWhat Matters More: Celebrities or Labels? - 29Secrets<\/title>\n<meta name=\"description\" content=\"Are celebrities more important than labels? According to Olivier Rousteing of Balmain, celebrities matter more than brands. 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