{"id":83973,"date":"2015-04-14T18:18:30","date_gmt":"2015-04-14T22:18:30","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=83973"},"modified":"2019-09-19T13:38:47","modified_gmt":"2019-09-19T17:38:47","slug":"what-does-your-favourite-emoji-say-about-you-2","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/pop-culture\/daily-whisper\/what-does-your-favourite-emoji-say-about-you-2\/","title":{"rendered":"Nike Thinks You’re “Better For It”"},"content":{"rendered":"

Working out, fitness, or even eating healthy doesn’t have to be (nay\u00a0shouldn’t be<\/em>) about losing weight and\/or pant sizes, and Nike has stepped up to the plate to remind us of that.<\/p>\n

Enter: #betterforit, an initiative that assures it’s beyond being just a hashtag<\/a> and is actually “a call to action to share, promote, and embrace women’s fitness and sports.” It’s a rallying cry that calls women to share their experiences and to keep each other motivated.<\/p>\n

“Every athlete has goals,” said Amy Montagne, VP\/GM of NikeWomen and Global Women’s Training. “And Nike is the link between you and your aspirations. We provide more than encouragement — with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”<\/p>\n

The campaign kicks off with an anthem and short films, which first debuted with a 60-second clip at the MTV Movie Awards this past Sunday. (And you can watch the first short below, which is\u00a0directed by Matthew Frost.)<\/p>\n

Nike’s also not alone in championing the concept of fitness over weight goals: Lena Dunham recently Instagrammed herself at the gym<\/a>\u00a0and sung\u00a0the praises of exercise and how it keeps her anxiety at bay.<\/p>\n

“Promised myself I would not let exercise be the first thing to go by the wayside when I got busy with Girls Season 5 and here’s why,” she captioned. “it has helped with my anxiety in ways I never dreamed possible. To those struggling with anxiety, OCD, depression: I know it’s mad annoying when people tell you to exercise, and it took me about 16 medicated years to listen. I’m glad I did.”<\/p>\n

(Though that being said: please do not go off your meds, thinking exercise will cure you. The two work together, people.\u00a0And check with a doctor before you do anything, obviously.)<\/p>\n