{"id":85080,"date":"2015-05-12T13:53:03","date_gmt":"2015-05-12T17:53:03","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=85080"},"modified":"2019-09-19T11:58:45","modified_gmt":"2019-09-19T15:58:45","slug":"hm-to-launch-a-beauty-range-this-fall","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/hm-to-launch-a-beauty-range-this-fall\/","title":{"rendered":"H&M to Launch a Beauty Range This Fall"},"content":{"rendered":"

There are about six thousand reasons to love autumn (see: my hair doesn’t expand at the speed of light), and now we can add another one to the mix: H&M is launching a beauty range, offering a full collection of hair products, makeup, body care, and beauty tools.<\/p>\n

The collection will reflect the brand’s seasonal pieces\/trends, and will also be available in over 900 stores worldwide, because life is beautiful.<\/p>\n

“We are very excited to have ‘fashion for the face’ on offer at H&M,” said Sara Wallander, concept designer for H&M Beauty. “It’s an opportunity to be inventive and creative, and to have fun with colours.”<\/p>\n

And fun you shall have, friends. (Seriously: Matching makeup to fashion trends? Into it.) Over 700 makeup products will be revealed at the launch, as well as seasonal limited-edition colour collections. It will also replace H&M’s existing beauty collection, and will include two other lines: a premium beauty line, and a Conscious range of Ecocert-approved sustainable products.<\/p>\n

Only . . . what, three months until September? Bet you never thought you’d be sick of summer already. (Even though I did. The last three days killed me, you guys.)<\/p>\n","protected":false},"excerpt":{"rendered":"

There are about six thousand reasons to love autumn (see: my hair doesn’t expand at the speed of light), and now we can add another one to the mix: H&M is launching a beauty range, offering a full collection of hair products, makeup, body care, and beauty tools. 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