{"id":90912,"date":"2016-01-29T11:54:50","date_gmt":"2016-01-29T16:54:50","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=90912"},"modified":"2016-01-29T11:54:50","modified_gmt":"2016-01-29T16:54:50","slug":"nike-premieres-margot-vs-lily-hopes-to-inspire-women-to-step-outside-comfort-zone","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/wellness\/nike-premieres-margot-vs-lily-hopes-to-inspire-women-to-step-outside-comfort-zone\/","title":{"rendered":"Nike Premieres Margot vs. Lily, Hopes to Inspire Women to Step Outside Comfort Zone"},"content":{"rendered":"

Last night in Toronto, Nike invited a group of female journalists, bloggers and influencers to 2nd Floor Events on King Street West to get a first look at their new 8-part YouTube series, Margot vs. Lily<\/em><\/a>. For the past two years, Nike’s stellar social media strategy and their NTC Community (Nike+ services available to Torontonians, such as live Nike Training Club classes, accessed at Nike.com\/Toronto<\/a>) has created a groundswell, making being active the “in” thing. Their hashtag, #BetterForIt, has motivated women across the world to achieve their fitness goals. Even last night’s premiere was followed by a high intensity workout led by Nike’s trainers.<\/p>\n

This YouTube series is part of Nike’s larger call to action for women everywhere to step outside of their comfort zone and ignite their own #BetterForIt journey. Executive produced by Emmy-nominated and Sundance winner Alfonso Gomez-Rejon and directed by Tricia Brock, the series stars two adopted sisters who couldn’t be more different, Margot (Brigette Lundy-Paine) who has just been fired from her job and Lily (Samantha Marie Ware), a YouTube fitness guru. The sisters return home for the holidays and challenge each other to a New Year’s resolution-off.<\/p>\n

A new episode of Margot vs. Lily<\/em> will premiere every week in conjunction with a new NTC app workout.<\/p>\n

Watch the first episode of Margot vs. Lily:<\/strong><\/p>\n