{"id":93232,"date":"2016-04-16T08:00:24","date_gmt":"2016-04-16T12:00:24","guid":{"rendered":"http:\/\/digiblocks.ca\/29secrets\/?p=93232"},"modified":"2016-04-15T19:09:17","modified_gmt":"2016-04-15T23:09:17","slug":"katy-perry-is-launching-a-makeup-line-and-we-love-it","status":"publish","type":"post","link":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/","title":{"rendered":"Katy Perry is Launching a Makeup Line and We LOVE It"},"content":{"rendered":"

[tps_header]<\/p>\n

In the celeb-worshipped days of 2016\u00a0having a celeb do a campaign with a makeup brand is nothing\u00a0really new\u00a0(we reported here<\/a> and here<\/a>, after all), though nonetheless exciting. What gets us\u00a0really\u00a0<\/em>excited is when celebs use their creative clout to actually be a part of the design of a collection. Yes, Katy Perry, longtime CoverGirl spokesperson, is now launching a line with the cosmetics brand–and we’re thrilled.<\/p>\n

Not only does\u00a0the\u00a0line offer up some very Katy products, but also some cheeky names and sleek packaging. The CoverGirl Katy Kat Matte Lipstick will be available in 11 shades at drugstores this May, while the CoverGirl Katy Kat Eye Mascara will be available at drugstores in July in Perry Blue and Very Black, both in waterproof and non-waterproof formulas.<\/p>\n

The Katy Kat Matte Lipsticks are hydrating and super-pigmented, not to mention long-lasting–they’d have to be to get Ms. Perry’s on-stage stamp of approval. Ranging from a juicy coral, light lavender and even a black cleverly titled Perry Panther (which Katy herself is rocking in the campaign), the CoverGirl-approved price tag will make it easy to stock up.<\/p>\n

See a sneak peek of the Katy Kat Matte Lipstick lineup below and look out for the entire collection hitting stores in May and July!<\/p>\n

[\/tps_header]<\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n

\"Katy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[tps_header] In the celeb-worshipped days of 2016\u00a0having a celeb do a campaign with a makeup brand is nothing\u00a0really new\u00a0(we reported here and here, after all), though nonetheless exciting. What gets us\u00a0really\u00a0excited is when celebs use their creative clout to actually be a part of the design of a collection. Yes, Katy Perry, longtime CoverGirl spokesperson, […]<\/p>\n","protected":false},"author":84249,"featured_media":93234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64585],"tags":[65088,78196,65637],"class_list":["post-93232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-covergirl","tag-celebrity-makeup","tag-katy-perry"],"acf":[],"yoast_head":"\nKaty Perry is Launching a Makeup Line and We LOVE It - 29Secrets<\/title>\n<meta name=\"description\" content=\"Katy Perry gets her creative juices flowing with her new makeup line with CoverGirl.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katy Perry is Launching a Makeup Line and We LOVE It - 29Secrets\" \/>\n<meta property=\"og:description\" content=\"Katy Perry gets her creative juices flowing with her new makeup line with CoverGirl.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/\" \/>\n<meta property=\"og:site_name\" content=\"29Secrets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/29Secrets\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ash.kowalewski\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-16T12:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashley Kowalewski-Pizzi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/AshKowalewski\" \/>\n<meta name=\"twitter:site\" content=\"@29secrets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley Kowalewski-Pizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/\"},\"author\":{\"name\":\"Ashley Kowalewski-Pizzi\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/5d4c13c9fdc788edf0addc3104d14d28\"},\"headline\":\"Katy Perry is Launching a Makeup Line and We LOVE It\",\"datePublished\":\"2016-04-16T12:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg\",\"keywords\":[\"CoverGirl\",\"cutting own hair\",\"katy perry\"],\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/\",\"name\":\"Katy Perry is Launching a Makeup Line and We LOVE It - 29Secrets\",\"isPartOf\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg\",\"datePublished\":\"2016-04-16T12:00:24+00:00\",\"description\":\"Katy Perry gets her creative juices flowing with her new makeup line with CoverGirl.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg\",\"width\":1000,\"height\":700},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#website\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/\",\"name\":\"29Secrets\",\"description\":\"Dating Advice, Beauty Secrets and Fashion Trends\",\"publisher\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digiblocks.ca\/29secrets\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#organization\",\"name\":\"Maple Media Ltd.\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png\",\"contentUrl\":\"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png\",\"width\":320,\"height\":134,\"caption\":\"Maple Media Ltd.\"},\"image\":{\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/29Secrets\",\"https:\/\/x.com\/29secrets\",\"http:\/\/instagram.com\/29secrets\",\"http:\/\/pinterest.com\/29secrets\",\"http:\/\/youtube.com\/29secretstv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/5d4c13c9fdc788edf0addc3104d14d28\",\"name\":\"Ashley Kowalewski-Pizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c126564a06d2e1d9905984bd764ec517f5e963516c8f9292a3b8fcfe6884659?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c126564a06d2e1d9905984bd764ec517f5e963516c8f9292a3b8fcfe6884659?s=96&d=mm&r=g\",\"caption\":\"Ashley Kowalewski-Pizzi\"},\"description\":\"Ash is a freelance writer and editor and branded content creator. She loves testing out all the latest beauty products and has more pink lipsticks, neon post-its and daily cups of coffee than the average human. When she's not wading through the beauty aisles of her local Shoppers and Sephora, you can probably find her watching Friends or Gilmore Girls for the hundredth time or hanging with her pup Odie.\",\"sameAs\":[\"http:\/\/www.ashleywrites.ca\",\"https:\/\/www.facebook.com\/ash.kowalewski\",\"https:\/\/www.instagram.com\/ashkowapizzi\/\",\"https:\/\/x.com\/http:\/\/www.twitter.com\/AshKowalewski\"],\"url\":\"https:\/\/digiblocks.ca\/29secrets\/author\/ashley-kowalewski\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Katy Perry is Launching a Makeup Line and We LOVE It - 29Secrets","description":"Katy Perry gets her creative juices flowing with her new makeup line with CoverGirl.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Katy Perry is Launching a Makeup Line and We LOVE It - 29Secrets","og_description":"Katy Perry gets her creative juices flowing with her new makeup line with CoverGirl.","og_url":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/","og_site_name":"29Secrets","article_publisher":"https:\/\/www.facebook.com\/29Secrets","article_author":"https:\/\/www.facebook.com\/ash.kowalewski","article_published_time":"2016-04-16T12:00:24+00:00","og_image":[{"width":1000,"height":700,"url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg","type":"image\/jpeg"}],"author":"Ashley Kowalewski-Pizzi","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/AshKowalewski","twitter_site":"@29secrets","twitter_misc":{"Written by":"Ashley Kowalewski-Pizzi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#article","isPartOf":{"@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/"},"author":{"name":"Ashley Kowalewski-Pizzi","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/5d4c13c9fdc788edf0addc3104d14d28"},"headline":"Katy Perry is Launching a Makeup Line and We LOVE It","datePublished":"2016-04-16T12:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/"},"wordCount":230,"commentCount":0,"publisher":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#organization"},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage"},"thumbnailUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg","keywords":["CoverGirl","cutting own hair","katy perry"],"articleSection":["Beauty"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/","url":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/","name":"Katy Perry is Launching a Makeup Line and We LOVE It - 29Secrets","isPartOf":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage"},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage"},"thumbnailUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg","datePublished":"2016-04-16T12:00:24+00:00","description":"Katy Perry gets her creative juices flowing with her new makeup line with CoverGirl.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/beauty\/katy-perry-is-launching-a-makeup-line-and-we-love-it\/#primaryimage","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2016\/04\/katy-perry-makeup-line-main.jpg","width":1000,"height":700},{"@type":"WebSite","@id":"https:\/\/digiblocks.ca\/29secrets\/#website","url":"https:\/\/digiblocks.ca\/29secrets\/","name":"29Secrets","description":"Dating Advice, Beauty Secrets and Fashion Trends","publisher":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digiblocks.ca\/29secrets\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digiblocks.ca\/29secrets\/#organization","name":"Maple Media Ltd.","url":"https:\/\/digiblocks.ca\/29secrets\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/","url":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png","contentUrl":"https:\/\/digiblocks.ca\/29secrets\/wp-content\/uploads\/2025\/10\/Logo.png","width":320,"height":134,"caption":"Maple Media Ltd."},"image":{"@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/29Secrets","https:\/\/x.com\/29secrets","http:\/\/instagram.com\/29secrets","http:\/\/pinterest.com\/29secrets","http:\/\/youtube.com\/29secretstv"]},{"@type":"Person","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/5d4c13c9fdc788edf0addc3104d14d28","name":"Ashley Kowalewski-Pizzi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiblocks.ca\/29secrets\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c126564a06d2e1d9905984bd764ec517f5e963516c8f9292a3b8fcfe6884659?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c126564a06d2e1d9905984bd764ec517f5e963516c8f9292a3b8fcfe6884659?s=96&d=mm&r=g","caption":"Ashley Kowalewski-Pizzi"},"description":"Ash is a freelance writer and editor and branded content creator. She loves testing out all the latest beauty products and has more pink lipsticks, neon post-its and daily cups of coffee than the average human. When she's not wading through the beauty aisles of her local Shoppers and Sephora, you can probably find her watching Friends or Gilmore Girls for the hundredth time or hanging with her pup Odie.","sameAs":["http:\/\/www.ashleywrites.ca","https:\/\/www.facebook.com\/ash.kowalewski","https:\/\/www.instagram.com\/ashkowapizzi\/","https:\/\/x.com\/http:\/\/www.twitter.com\/AshKowalewski"],"url":"https:\/\/digiblocks.ca\/29secrets\/author\/ashley-kowalewski\/"}]}},"_links":{"self":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts\/93232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/users\/84249"}],"replies":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/comments?post=93232"}],"version-history":[{"count":0,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/posts\/93232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/media\/93234"}],"wp:attachment":[{"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/media?parent=93232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/categories?post=93232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiblocks.ca\/29secrets\/wp-json\/wp\/v2\/tags?post=93232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}